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Article: Conscious choice of materials

Conscious choice of materials

Organic cotton. renewable resources. Recycled materials. This is our formula to reduce our footprint.


From the beginning, we decided to work exclusively with 100% organic cotton, from seeds that have not been genetically modified (non-transgenic) and grown without pesticides or chemical fertilizers. Initially, all our organic cotton came from India, but since 2021 we have expanded our supplier network to other countries, such as Turkey.
On a global scale, only a very small percentage of the cotton grown annually is organic. By growing organic cotton, harmful chemicals are prevented from entering the soil or polluting rivers, lakes or oceans. Therefore, irrigation water from organic farming is not wasted, as it can be reused and safely returned to the land and other water resources. Due to its widespread positive effect on water, soil and biodiversity, the well-being and livelihood of cotton farmers and their communities must be respected and protected.
Benefits of organic cotton compared to conventional cotton
26% less chance of soil erosion
46% less impact on global warming
70% less acidification of water and soils
91% less groundwater consumption


We use polyester to add stability to the hoodies. We exclusively use recycled polyester from used PET bottles.
There is no doubt that the fight against plastic waste has become one of the greatest environmental challenges of our times: worldwide, each year about 9.5 million tons of this material are thrown into the oceans, mostly single-use plastics. Recycled polyester allows us to save a considerable amount of energy during the manufacturing process compared to non-recycled polyester.
As with organic cotton, we aim to establish full traceability of our recycled polyester, including the provenance of the PET bottles. Otherwise, these bottles, which mostly come from China, would end up in a landfill or in our oceans.
1) PET bottles are cleaned and cut into pieces.
2) Next, these pieces are transformed into pellets that, later, through a blowing process, become polyester fiber.
3) Polyester fiber is woven to form a thread into durable, breathable fabrics.

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